Extra stock is considered one of the most prominent stocks listed in the Saudi financial market, specifically in the electronic retail sector. With the growing interest in the consumer electronics sector in the Kingdom under Vision 2030, Extra stock has emerged as a choice followed by many interested in the financial markets in Saudi Arabia. In this article, we will provide a comprehensive analysis of Extra stock, relying on the latest financial data and information issued by the Saudi financial market (Tadawul). We will review the company's history, stock price evolution, profitability and liquidity indicators, distribution policies, in addition to a competitive analysis of the sector and Extra's role in digital transformation and customer service. The article aims to provide an educational and objective picture without offering recommendations or investment advice, focusing on empowering the reader to understand the financial and strategic foundations upon which Extra stock is based. If you are looking for an in-depth understanding of Extra stock and its latest developments in the Saudi market, you are in the right place.
Extra Company: Establishment and Role in the Saudi Market
United Electronics Company (Extra) was established in the last decade by a group of local investors led by Al-Jomaih Group. From the beginning, Extra specialized in retailing consumer electronic devices such as computers, mobile phones, home appliances, and entertainment devices. The company's headquarters is located in Riyadh, with branches spread across major cities such as Jeddah, Dammam, and Khobar. Extra is known for its strong brand and offers after-sales services such as warranties, technical support, and maintenance, which have enhanced customer trust over the years.
Extra has managed to transform its business model into a mix of traditional sales in branches and e-commerce through an advanced online platform and smart applications. This digital transformation has provided it with greater opportunities to reach diverse consumer segments, especially with the increasing demand for online shopping in the Kingdom. The company is keen to continuously update its product offerings and provide flexible financing solutions in collaboration with local banks, supporting its position as a major competitor in the sector.
Extra Stock in the Saudi Financial Market
Extra stock is listed in the Saudi financial market (Tadawul) within the retail and consumer services sector. The stock carries the trading symbol 4003, and its performance can be tracked through its official page on Tadawul. The stock participates in long-term goods sector indices, making it influential in the overall market movement, especially during peak buying seasons.
The stock has witnessed active trading over the past two years, with price fluctuations based on economic data and market movements. The company's management is committed to transparency in announcing financial results and dividend distributions, allowing investors to regularly monitor financial performance developments.
Stock Price Evolution and Market Value
Between the end of 2024 and the beginning of 2025, Extra's stock price ranged between 15 and 25 Saudi Riyals per share. This price range reflects relative stability with some seasonal fluctuations associated with discount seasons or the announcement of financial results and profits.
If we take an average price of 20 Riyals and the number of issued shares is approximately 60 million shares, the estimated market value of the company reaches about 1.2 billion Saudi Riyals. This valuation places Extra among medium-sized companies in the retail sector, below Jarir but with a growing presence. The market value remains subject to daily changes based on trading, but it is a useful indicator of the company's size and position.
Profitability Indicators: P/E Ratio and Dividend Yield
The P/E ratio is one of the key financial indicators that followers of Extra stock are interested in. In 2024 and 2025, the P/E ratio for the stock was about 15 to 20 times, depending on the company's annual results. This means that an investor pays 15 to 20 Riyals for every one Riyal of the company's annual profits.
As for the dividend yield, it was approximately 4 to 6% annually, which is considered a good rate in the electronic retail sector. These ratios reflect the company's commitment to a regular dividend distribution policy while retaining a portion of profits to finance expansions and service development.
Dividend Distribution Policy and Its Importance to Shareholders
Extra follows a clear policy for dividend distribution, where the annual general assembly announces the distribution percentage based on the financial year's results. In recent years, the distribution ratio has ranged between 8 and 10% of capital, equivalent to 0.50 to 1.00 Riyal per share in some years.
The importance of this policy lies in reassuring shareholders and enhancing their confidence in the company, especially amid fierce competition in the sector. Regular dividend distributions demonstrate Extra's ability to achieve stable profits and manage liquidity wisely. These cash returns also provide greater flexibility for investors in managing their financial portfolios.
Digital Transformation and E-Commerce at Extra
Extra has witnessed a significant transformation in its strategy in recent years with the evolution of e-commerce in Saudi Arabia. The company has developed its digital platform and smart applications, launching online marketing campaigns and exclusive online offers.
These efforts have contributed to increased sales on the online platform, especially during pandemic periods and major promotional seasons. Extra has also partnered with local and international delivery companies to expedite delivery processes and improve customer experience. The digital transformation has enhanced the company's flexibility in dealing with market changes and provided it with additional growth opportunities.
Analysis of the Electronic Retail Sector in Saudi Arabia
Extra stock belongs to the electronic retail sector, which is experiencing rapid growth in Saudi Arabia. This sector relies on the increasing demand for smart devices, rising incomes, and the expansion of digital infrastructure under the Kingdom's Vision 2030.
The sector faces challenges such as competition from global (Amazon, Noon) and local online stores, fluctuations in global prices for electronic devices, and macroeconomic variables. However, the growth in the young population, increased reliance on technology, and rising demand for after-sales services are all factors supporting the sustainability and expansion of the sector.
Main Competitors of Extra Company
Extra's main competitors in the Saudi market include Jarir Marketing Company, which has a larger market share and product diversity. Extra also competes with online stores such as Amazon and Noon, which offer a wide range of options and competitive prices.
There are also local electronics specialty stores, in addition to major supermarkets that occasionally feature electronic devices in seasonal promotions. Extra is working to enhance its competitive advantage through financing services, warranties, and after-sales service, in addition to expanding its branches and digital presence.
News and Developments of Extra in 2024 and 2025
Extra witnessed several important developments during 2024 and 2025: the announcement of quarterly financial results with clear growth in sales, holding the annual general assembly and approving dividend distributions, geographic expansion, and opening new branches, updating stores, and adding modern technical sections.
The company also launched active digital marketing campaigns through its online platform and social media, and established partnerships with local companies to enhance Saudi content. Extra also benefited from government support initiatives for the retail sector and supported its employees with training on remote work and innovation of new services.
Economic Factors Affecting Extra Stock Performance
Extra stock is influenced by several economic factors, including oil prices and local income, global interest rates, inflation rates, and the stability of the Saudi Riyal exchange rate. Rising oil prices increase consumer spending, which boosts electronic retail sales.
Conversely, rising interest rates may lead to a relative decline in purchasing power, while fluctuations in exchange rates may affect the cost of imported products and profit margins. Extra's management closely monitors these variables and works to adapt to challenges by developing the supply chain and improving inventory management.
Strengths and Challenges Facing Extra
Extra's strengths include a wide customer base, a strong brand, an advanced distribution network, good financing capabilities, and high-quality after-sales services. Its ability to sign agreements with major global manufacturers gives it flexibility in bringing the latest products.
Challenges include intense competition, the rapid product life cycle in electronics, inventory management, fluctuations in global supply chains, and macroeconomic changes. Extra needs to continuously innovate and update its strategies to maintain its market share amid these challenges.
Fundamental and Technical Financial Analysis of Extra Stock
From a fundamental financial perspective, Extra's data show stability in sales and profits with moderate growth rates. The P/E ratio and dividend yield indicate an average to advanced valuation, reflecting investor confidence in the company's ability to achieve future profits.
From a technical perspective, the stock moves within a horizontal channel between 15 and 25 Riyals, with clear support at the lower boundaries and resistance at the upper boundaries. These patterns may change with the emergence of substantive news or market shifts.
Prospects for Extra Stock and Future Trends in the Sector
Future trends for Extra stock indicate continued gradual growth with the expansion of the electronics market and digital transformation in the Kingdom. The stock's future depends on the company's ability to innovate, enhance user experience, and develop delivery and technical support services.
Extra is expected to benefit from Saudi government initiatives to support local content and digital infrastructure. With the increasing demand for smart devices and smart home solutions, the company can strengthen its leading position in the sector if it succeeds in keeping pace with changes and investing in new opportunities.
Conclusion
Extra stock represents a strong model for Saudi electronic retail companies that combine financial stability with innovation in service delivery. Through analyzing financial indicators, operational performance, and distribution policies, it is clear that Extra maintains a prominent position in its sector and benefits from the accelerating digital transformation in the local market. However, the stock remains linked to changing economic factors and fierce competition, requiring investors to be well-versed in all financial and strategic aspects of the company.
To gain a clearer insight into how to deal with stocks like Extra or build a balanced investment portfolio in the Saudi financial market, it is always advisable to consult a licensed financial advisor before making any decision. The SIGMIX platform provides educational content and neutral analyses to help you better understand the market, with full compliance with the regulations of the Saudi Capital Market Authority.
Frequently Asked Questions
Extra stock is the stock of United Electronics Company, one of the largest retail companies for electronic devices in the Kingdom of Saudi Arabia. The company's activities focus on selling consumer electronic devices such as computers, smartphones, home appliances, and entertainment devices. In addition to traditional sales in branches, Extra has expanded into e-commerce through an official platform and smart applications, offering comprehensive technical support and maintenance services. The company is listed in the Saudi financial market (Tadawul) and is subject to all local regulatory systems and regulations.
Extra's stock price has fluctuated between 15 and 25 Saudi Riyals per share during 2024 and 2025. This fluctuation is linked to buying seasons, quarterly financial results, and overall economic developments. Based on an average price of 20 Riyals and an estimated number of shares of about 60 million, the company's market value is approximately 1.2 billion Saudi Riyals. This market value places Extra in the medium-sized company category in the retail sector and shows relative stability in its financial performance.
The P/E ratio for Extra stock has ranged between 15 and 20 times recently. This indicator measures the relationship between the stock price and the annual earnings per share, meaning investors are paying between 15 to 20 Riyals for every Riyal of the company's annual profits. This ratio is considered moderate to relatively high in the electronic retail sector and reflects market confidence in the company's continued profitability in the medium term without excessive valuation.
Yes, Extra follows a policy of regular annual dividend distribution, having announced in recent years cash distributions ranging between 8 and 10% of capital, usually equivalent to 0.50 to 1.00 Riyal per share. This cash yield represents a percentage ranging between 4 and 6% of the stock price at times and is considered a good rate in the retail sector. The value of distributions depends on the company's annual results and the decision of the general assembly of shareholders.
Extra's largest competitor is Jarir Marketing Company, which has a significant market share in selling electronics and books. Extra also competes with online stores such as Amazon and Noon, in addition to local electronics stores and supermarket chains that occasionally offer electronic devices in their promotions. Competition also relies on accompanying services such as financing, warranties, and after-sales service, where Extra seeks to enhance its competitive advantage through these aspects.
Key strengths for Extra include a well-known brand, a wide distribution network and branches, advanced technical support and maintenance services, and the ability to sign agreements with major manufacturers. Challenges include intense competition from online stores, rapid product changes, inventory management, and the impact of economic fluctuations or supply chain issues. Extra needs to continue innovating and updating its strategies to maintain its growth and market share.
Extra's performance is influenced by the economic situation in Saudi Arabia, especially oil prices that support local income and consumer spending. Additionally, rising interest rates may lead to decreased demand for electronic devices due to higher financing costs. The stability of the Riyal exchange rate is a positive factor as it stabilizes the prices of imported products. Overall, any changes in macroeconomic conditions reflect on Extra's sales and profits, thus affecting the stock price in the market.
Future trends indicate continued growth in the electronic retail sector in Saudi Arabia, driven by increased demand for smart devices and the development of digital infrastructure under the Kingdom's Vision 2030. For Extra, its ability to innovate, develop the digital platform, and provide high-quality financing and after-sales services will determine its success in maintaining its market share. Government initiatives to support local content and digital transformation represent additional growth opportunities.
The performance of Extra stock can be tracked through its official page on the Tadawul Saudi website, which provides financial data, closing prices, trading volume, and the latest announcements. The company also publishes its quarterly and annual reports on its official website. It is always preferable to review official sources and approved financial reports to obtain the latest information about the stock and the company's financial performance.
Yes, some of the main risks associated with Extra stock include intense competition in the electronics sector, rapid changes in products and technologies, fluctuations in macroeconomic conditions (oil prices, inflation, interest rates), and risks related to global supply chains. Any delays in keeping pace with digital transformation or innovating new services may affect the company's ability to maintain its market share. Therefore, it is essential to continuously monitor periodic reports and sector news.
Extra has greatly benefited from digital transformation by developing its online platform and smart applications, which enhanced electronic sales growth, especially during pandemic periods. It has also launched digital marketing campaigns, offered exclusive online promotions, and improved fast delivery and customer service through digital channels. This digital transformation has provided the company with flexibility in responding to market changes and opened up new growth opportunities and increased its customer base.