Sahm Platform: Everything You Need to Know About the Saudi Electronic Trading

Sahm Platform is a Saudi electronic platform specialized in stock trading, launched by Sahm Capital Financial Company, which holds an official license from the Saudi Capital Market Authority (CMA). This platform is a practical response to the rapid digital transformation in the Kingdom’s brokerage sector, especially as the government aims to increase individual participation in the capital market and promote investment culture. Sahm Platform offers a comprehensive digital option for those wishing to trade local and US stocks, emphasizing simplicity, security, and swift execution. Since its inception, the platform has enjoyed clear regulatory and technological support, adhering to compliance procedures, client fund protection, and developing user-friendly interfaces for various investor segments. Its advanced electronic application enables account opening and investment management without paperwork or branch visits, making it a preferred choice for young investors and those seeking efficient digital solutions.

Sahm Platform derives its credibility from being a project of Sahm Capital Financial Company, a CMA-licensed entity authorized to conduct brokerage and investment advisory activities. This license is fundamental, ensuring ongoing regulatory oversight and adherence to governance standards, including the segregation of client funds from the company’s operational funds. The platform implements advanced technical security measures, such as full data encryption, two-factor authentication (2FA) to ensure account confidentiality, and secure data storage in accordance with approved cybersecurity standards. The company consistently emphasizes the importance of using only official channels and warns against unapproved links or applications that may be susceptible to fraud. Collectively, these efforts enhance the platform’s security and trust, providing investors with peace of mind during financial transactions.

Sahm Platform offers a simple and streamlined process for opening investment accounts. The process begins by downloading the official app from the appropriate app store (Google Play or App Store) or visiting the official website. Users are required to enter personal information (national ID or residency number, contact details, etc.) and upload supporting documents (ID card and possibly bank address proof). The data then undergoes an electronic verification (KYC) process to match information and ensure regulatory compliance. Account activation typically occurs within a short period (from minutes to several hours), after which users can fund their accounts via bank transfer and start trading immediately. There is no high minimum deposit requirement, making it easy for beginners to enter the investment world. The platform also provides technical support and educational guidance throughout the registration process, reducing errors and expediting trading for new users.

Sahm Platform focuses on enabling trading in the Saudi financial market (Tadawul) as well as offering investment in US stocks. This multi-market approach allows users to diversify their investment portfolios through a single application. In the Saudi market, all listed stocks can be traded, including those of banks, industrial, petrochemical, and service companies. For the US market, major stocks such as Apple, Google, Tesla, and other leading companies are available, with consideration for currency conversions between the Saudi Riyal and US Dollar. Currently, the platform does not offer trading in other Gulf or international markets (such as European or Asian exchanges), but there are indications of potential future expansion according to the company’s plans. All transactions are subject to the regulations of the Saudi Capital Market Authority and US market rules, enhancing transparency and reliability.

Sahm Platform delivers a fully digital experience focused on ease of use and interface clarity. The app features a modern design suitable for all age groups and enables quick and easy order execution. Key advantages of Sahm Platform include:
- Fully digital account opening with no paperwork
- Easy stock search and order execution for buying and selling
- Ability to trade on both the Saudi and US markets through one app
- Comprehensive analytical reports on listed companies
- Advanced technical and charting tools to monitor market movements
- Instant push notifications for price movements or important news
- Continuous technical support via various channels (in-app, phone, email)
The platform also offers educational programs and instructional videos to help new investors understand investment basics, contributing to its popularity and local awards for user experience.

Sahm Platform adopts a transparent policy in announcing fees and commissions, which is a key attraction for new users. Typically, the trading commission for the Saudi market ranges around 0.1% of the transaction value or a low fixed amount, with potential promotional offers that waive fees for limited periods or provide deposit bonuses for new users. For US market trading, additional fees apply related to currency conversion and external market counterparties, with all fees clearly disclosed within the app and on the official website. Users are advised to regularly review the fees page, as charges may change due to promotions or regulatory updates. This competitive policy makes Sahm Platform a preferred choice for those seeking to minimize digital investment costs.

Official reports up to the end of 2024 indicate that Sahm Platform’s active users have exceeded 3.3 million, with over 3.8 million app downloads and about 1.5 million registered users. This rapid growth in a short period reflects the platform’s popularity and the trust it has gained among individual investors. These figures position Sahm Platform among the largest digital trading platforms in the Kingdom by user numbers. The success is attributed to easy onboarding, effective marketing campaigns, and ongoing support from the developing company. Saudi market indicators show that digital platforms like Sahm have contributed to increased daily trading volumes and individual participation rates on the stock exchange, aligning with national financial sector development goals.

Sahm Platform places utmost importance on data security and investor fund protection, in line with Capital Market Authority standards. The platform uses advanced encryption protocols to ensure the confidentiality of information exchanged between the app and company servers. It also implements two-factor authentication and continuously monitors suspicious activities electronically to prevent breaches or fraud attempts. Client funds are segregated from company funds in separate accounts, subject to regular regulatory oversight. To further enhance security, the company warns users against interacting with unofficial links or applications and stresses downloading the app exclusively from approved stores. These combined measures strengthen investor trust and support the platform’s reputation as a secure digital trading option.

Sahm Platform offers more than just buy and sell order execution; it provides a range of tools and support services to assist investor decision-making. These include analytical reports on company performance, technical charts, real-time market movement notifications, and an economic news tracking system. The platform has also announced plans to launch portfolio management services via the app, along with educational courses and Arabic-language financial literacy articles. These services add value and make the trading experience on Sahm Platform more professional and comprehensive, especially for beginner investors who need ongoing knowledge and technical support.

Sahm Platform operates within the rapidly growing digital brokerage (fintech) sector in Saudi Arabia. It competes with prominent platforms such as Tadawulaty, Shaha, and major bank applications like AlAhli Tadawul, Al Rajhi, and Albilad. While some of these platforms benefit from direct bank integration or government support, Sahm differentiates itself with a purely digital experience and ease of use, as well as the ability to trade US stocks. Platforms compete on several factors, including order execution speed, quality of technical support, market diversity, and commission costs. Emerging platforms like Sahm focus on attracting younger and digitally savvy users through innovative marketing campaigns and promotional programs. Data indicates that the market share of digital brokerage platforms is steadily expanding, presenting both a challenge and an opportunity for Sahm to maintain its leading position.

Since its launch, Sahm Platform has received several awards and recognitions, most notably the 'Best User Experience' award in digital brokerage solutions for 2023. Although these awards are from local sources, they reflect recognition of the platform’s importance in developing the Kingdom’s digital investment sector. These commendations demonstrate user trust in the app’s quality and ease of use, further enhancing Sahm’s reputation as a reliable and secure choice among investors. The company continuously seeks to improve its services in response to client feedback and the ambitions of the Saudi financial sector, as seen in regular updates and ongoing technical enhancements.

Throughout 2024, Sahm Platform continued to develop its app by adopting modern software development methodologies (Agile), enabling frequent updates focused on improving the user interface, order execution speed, and adding features such as advanced charts and real-time market alerts. The company is currently working on future projects, including adding complementary financial services like cryptocurrency trading and integrating the app with external banking services, though these projects are still in the experimental phase. The platform has also launched educational initiatives in collaboration with local academies to raise investment awareness. Financially, some reports indicate private funding rounds to support the platform’s infrastructure expansion, enhancing its capacity to accommodate more users in the future.

As of the end of 2024, Sahm Capital Financial Company (operator of Sahm Platform) is not listed on the Saudi financial market (Tadawul), meaning there is no publicly traded share or market value for the company itself. The company remains private and is funded through private or investment channels, without an initial public offering. Therefore, there is no available data on price-to-earnings ratios, returns, or dividend distributions for the company. Sahm’s performance is assessed through operational data such as active user numbers, daily trading volume, and client base growth. Should the company decide to list in the future, detailed financial statements would be published in accordance with regulatory requirements, but for now, the focus remains on operational growth and digital expansion.