Sigmix GrowthPilot · Autopilot for your ad budget

Every platform reports the best CAC inside its own walls.

Google optimises Google. Meta optimises Meta. Neither can see the other — so "best" is only ever best-in-silo. GrowthPilot watches all of your channels together, works out what each product actually costs to sell on each one, and tells you in plain language where to move the money. Autopilot for your ad budget — it drafts the move, you press the button.

Every channel in one place Real cost per sale, per product Plain-English recommendations Nothing moves without you
SAR 30,800a month recoverable on the worked example below
15campaigns across 6 channels, on one basis
3.4×spread on a single channel, product to product
The GrowthPilot console showing the biggest budget opportunity and what it is worth

The console — every channel side by side, and the one move worth making today.

Reads spend and sales from every channel you already run

MetaGoogleTikTokSnapchatYouTubeX

Platform names and marks are the property of their owners and are used here only to identify the channels GrowthPilot reads. No partnership or endorsement is implied.

Why this exists

Best-in-silo is not best.

Every ad platform will find you the cheapest acquisition it can — within itself. None of them will tell you that the platform next door is doing it for a third of the price, because none of them can see it. The gap is invisible by construction.

What each platform shows you

Its own best number.

True inside that platform, and not comparable to anything outside it.

  • Counts a sale its own way, on its own timescale
  • Claims credit for customers another channel also claims
  • Cannot see what that same customer cost you elsewhere
  • Averages your products together, so the winner is hidden
vs
What GrowthPilot shows you

The real cost, everywhere.

Matched to your actual orders first, so the comparison means something.

  • The same sale counted the same way on every channel
  • Never counted twice, so nothing looks cheaper than it is
  • Cost per sale, and what it's worth once they buy again
  • Split by product — because the winner is different for each
Figures shown throughout this page and in the console screens are illustrative, drawn from a design mockup rather than a live account. GrowthPilot reports whatever your own data says.
How it works

Connect, normalise, compare, then act.

Four steps, and the first two are the ones everybody skips — which is why most cross-platform dashboards produce numbers that cannot honestly be compared.

STEP 01

Connect

Link your ad accounts, your website and your orders. We only read them — nothing can be changed until you allow it.

STEP 02

Match

Every channel counts a sale differently and they double-count each other. We match them all to your real orders. This is the step everybody skips.

STEP 03

Compare

What each product really costs to sell, on every channel and campaign — and what it's worth once customers come back.

STEP 04

Act

You get plain-English moves with the money attached — "shift this, save that". Press the button and we apply it. Nothing moves on its own.

The comparison

One view that no single platform can give you.

Channel against channel, campaign against campaign, for each product. The order usually changes once every sale is counted the same way.

The CAC matrix: every platform, campaign and product compared on one deduplicated basis

Green rows are the cheapest for that product — which is not the same as cheapest overall.

Where it gets hard

With more than one product, the winner changes.

A single product has a single answer. Three products have three, and they are rarely on the same platform — so a budget split made at the platform level is wrong for at least two of them.

Abaya collection

Cheapest to sell

Snapchat · C5 vertical videoSAR 18
TikTok · C9SAR 24
Meta · C7SAR 32
Meta takes SAR 63,000 a month for this product. Snapchat sells it for SAR 14 less every time.
Men's thobes

Cheapest to sell

TikTok · C4 spark adsSAR 26
YouTube · C2SAR 39
Meta · C3SAR 47
Snapchat wins your abayas and is your worst channel for thobes. Budget has to follow the product.
Oud & home fragrance

Cheapest to sell

YouTube · C8 long-formSAR 29
TikTok · C12SAR 44
Meta · C6SAR 58
Costs the most per sale — but these customers buy again. Judging on cost alone would have cut it.
The AI layer

It tells you what to do, in a sentence.

No dashboards to interpret. Each recommendation says what is happening, what it is worth in riyals, and gives you a button — with the workings underneath if you want them.

“Move SAR 32,000 from Meta to Snapchat”

Abayas only. Same money, 778 more sales a month — or keep the sales and save SAR 14,000.

SAR 14ksaved / month

“3 campaigns are spending and not selling”

Between them they made 7 sales last month. One has never made a sale at all. Switching them off costs you nothing.

SAR 7.5krecoverable

“Your top Snap ad is tiring”

26 days live, cost per sale up 31%, seen 5.2× per person. That is exhaustion, not competition — new creative brings the price back down.

SAR 3.3kat risk / month

“Eid is five weeks away”

Last year fragrance sales tripled and cost per sale halved in the fortnight before. Your budget is flat — schedule the lift now.

Seasonalplan ahead
The GrowthPilot action queue, with an approval gate before any budget change is applied

Every recommendation shows its workings, and anything that moves money waits for you. Gold is the Sigmix convention for "a person must decide".

The other half

Some budget is not misplaced. It is just gone.

Moving money to the cheaper channel is only half the job. The rest is money leaving the account for nothing — campaigns that stopped selling, and campaigns quietly getting more expensive while nobody is looking.

Dead spend

Still switched on. Not selling.

A rejected creative, an audience that overlaps another campaign, a placement that was never shopping intent. The spend continues; the sales do not. GrowthPilot finds them by matching spend against your real orders, not the platform’s own count.

SAR 7,500a month across 3 campaigns — 7 sales between them
Rising cost

Getting dearer, for two different reasons.

The distinction is the whole point, because it decides what you do. Exhaustion is yours to fix — seen 5.2× per person, up from 2.1× — the audience has run out of new eyes. New creative and the price comes back down. Competition is not — two new bidders on your brand terms; click cost up 34%, your conversion rate flat. You cannot out-spend that; cap the bid and move the money.

SAR 7,800a month at risk across 3 campaigns, split by cause
The console showing money wasted per day, where it leaks, and a ninety-day projection

Dead spend and price rises sit beside the budget moves, because to the account they are the same thing: money you are not getting back.

Inside the console

Six views your growth team works from.

Overview, the cost of the leak over time, the full CAC matrix, per-product economics, the action queue, and the event layer everything else depends on.

GrowthPilot overview screen
01 · Overview — blended CAC, the cross-platform ranking, and what to do about it.
GrowthPilot charts showing money wasted per day, per week, where it leaks, and a 90-day projection
02 · What it is costing you — the same number as a rate: per day, per week, where it leaks, and what 90 days of doing nothing adds up to.
GrowthPilot CAC matrix screen
03 · CAC matrix — platform × campaign × product on one deduplicated basis.
GrowthPilot per-product economics screen
04 · Products — payback, headroom and the winner for each product separately.
GrowthPilot next best actions screen
05 · Next best actions — ranked moves, the evidence behind them, and the approval gate.
GrowthPilot events and attribution screen
06 · Events & attribution — the normalised taxonomy and where double-counting is removed.
Where it runs

Your spend data is commercially sensitive.

Campaign performance, customer value and product mix are among the most revealing things an organisation holds. GrowthPilot runs where your rules require, and your data is never pooled with another customer's.

Sealed on-prem

Your own rack

Runs on a sealed Sigmix appliance inside your data centre, alongside the rest of the platform.

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In-Kingdom cloud

KSA Cloud

Managed in-Kingdom for teams without their own hardware, with data resident in Saudi Arabia.

Data resident in the Kingdom
Governed

Sigmix Guard™

Personal identifiers scrubbed on the request path and every applied change anchored to a tamper-evident audit trail.

Independent enforcement layer
Platform names on this page are used descriptively to identify the advertising channels GrowthPilot connects to. No partnership, endorsement or affiliation is implied, and each connection is made with your own account credentials under that platform's terms.
See it

The explainer and the brochure, end to end.

The same worked example in all three places — the console above, a 1:41 walkthrough, and a 10-page brochure you can send ahead of a meeting. Every figure in them is generated from one model, so they cannot drift apart.

Product explainer · 1:41 · 1080p · English voiceover — 31 MB
Get started

Find out what you are actually paying per customer.

Connect a month of history across your platforms and we will show you the cross-platform picture — including, usually, at least one channel that is cheaper than the one you are scaling.